Market Analytics
A comprehensive system integrating customer data, engagement metrics, and sentiment analysis to drive revenue growth and retention.
Project Overview
The Challenge
Building a marketing analytics ecosystem that translates fragmented data into actionable business intelligence.
Key Objectives
- Optimize pricing & inventory
- Evaluate campaign performance
- Predict customer churn risk
Technology Stack
Core Analysis Pillars
Pricing Optimization
Identifying pricing elasticity and inventory patterns to maximize sales velocity and margin.
Segmentation
Clustering customers based on engagement and behavioral metrics to highlight churn-risk groups.
Campaign Impact
Data-backed evaluation of marketing spend across various channels and customer segments.